LEXUS BRAND ACTIVATION AT GFOS
Bespoke brand space design & delivery
Stand design, build, internal brand experience and event management.

Why?
Showcase the brand and its product range to a highly relevant, engaged audience through their sponsorship of the Goodwood Festival of Speed.
What?
A holistic activation encompassing a 400 sqm premium structure and brand environment, a thirty-vehicle dynamic and static showcase and full VIP guest programme.
How?
Full creative concept, management of every aspect of production and event build, live day operations and delivery of a VIP guest programme including private chauffeurs.