ETIHAD AIRWAYS #REIMAGINED TOUR
Experiential roadshow unit & campaign delivery
Design & build plus European tour management
Why?
Exhibit and promote the new Etihad Airways Airbus A380 products and brand services at booking agent offices, travel shows & sponsored events.
What?
Produce an environment to reflect the airline brand values that was portable, temporary and resembled an aircraft interior. Create a “Reimagined” experience on location without any compromise.
How?
Design and build a bespoke mobile expandable exhibition trailer that reflects the quality of the client brand and that could showcase all their in-flight products. Configure their actual chairs, pods, beds, showers and touch points into a specific space that resembled a real aircraft environment. Use of aircraft materials and brand colours including aviation paint! Supported further with a separate event kit and two air hostesses.
Full management of a 3 year tour, visiting 19 countries, 180+ cities & events. Over 350+ personal ‘on-board’ experiences.
