LEXUS TOURING ROADSHOWS

Roadshow unit design, build & execution

Design, build & manage a new experiential roadshow concept

Why?

The challenge of evolving event and brand activity, to emulate the market growth of Lexus UK and alignment of their brand shift.

What?

With different scale event destinations throughout the UK, we designed mobile units that not only created striking backdrops, but also provided covered hospitality space to host customers. The brief was to create a premium space that reflected the Lexus brand and nationwide centre identity.

How?

Using new hydraulic technology, our designs developed a concept that allowed the hospitality unit to be fully detached from the towing vehicle and levelled to the ground, making it more open and inviting. Other key features included a large exterior LED screen and an expanding rear pod section, also on hydraulics, which doubled the internal space.

An asset fully managed over 5 years, visiting premium sponsor events and attending over 100 Lexus Centre events around the UK.