SHARP AT EUROPEAN CHAMPIONSHIP

‘Fan Lab’ European roadshow campaign

Design, build & management of experiential touring unit

Why?

In response to Sharp’s UEFA football sponsorship, they wanted to promote their brand by engaging with football supporters using Bio-Metric data.

What?

With such a large football audience, we needed to create a huge presence in the fan zones while collecting bio-metric data from watching supporters. This meant designing and building a bespoke tour unit known as the “Fan Lab”, which was fitted out with screens, computer analysing technology and football themed seating to host opposing supporters.

How?

The bespoke unit was tailored throughout using our in-house team. We then managed the comprehensive tour to attend press events and main match locations across Europe, culminating in Warsaw for the finals. The Bio-metric data analysis was able to show behavioural traits, such as which countries were more passionate and which supporters were more optimistic.

The collected data was used to influence advertising during matches in different countries to ultimately enhance the strength of message and therefore sales at key times.